The Maltings Entertainment Website
PC Futures were asked by the General Manager of Maltings Entertainment to speak to them about an ambitious project for Stowmarket town. The Perry family sold their old entertainment business to embark on a new project. A bar, separate nightclub and later a restaurant planned in 2015.
The venue’s General Manager worked for a client of ours and after changing roles she asked us to speak to the Perry family on their website and marketing.
The Maltings Entertainment project is an audacious project and PC futures have been involved from very early on. We have covered a wide range of angles and to begin with posed more questions than we did answers.
As a result we have worked with the client on many areas including:
Names – The three venues didn’t have names and we worked tirelessly with the client on what suited and what gave the right feel to match their vision.
Logo Design – We designed and tested all of the logos, keeping simple designs that would work in both online and offline formats.
IT Infrastructure – Simply Office 365 for the busy business owner on the go.
Web Design – Our approach was clear, three sites as each venue is looking to catch a different audience. As it is a new venture content was almost non-existent and we have worked with Maltings Entertainment to build on this.
SEO – We have provided key SEO for the client and are working on this on a monthly basis. Search Engine Optimisation is critical for any business especially one launching like this.
Graphic Design – We have gone a stage further, producing all the marketing, copy, flyer and poster creation.
Marketing – At PC Futures we have produced all the marketing for all of the venues as well as the trading company Maltings Entertainment. We have also worked with new suppliers joining the project to see that their own marketing works in harmony with our own. This has covered social media, online and offline giving the client the feel and exposure they want.
Going Further – We have now become an integral part of the business, helping to source non IT technology, print and other suppliers. For us this is all part of becoming a trusted advisor to a valued and exciting client.
As a result we have worked hard to create the Mill Bar and Grill (opens 6th of June), Carbon Nightclub (opening soon) and The Kiln restaurant opening in 2015. Giving the client the look and feel they want.
If you own an entertainment business and wish to improve your marketing, no matter the size, speak to PC Futures.